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Sobrii started in 2017, after founder Bob Huitema was looking for a way to enjoy great-tasting cocktails without the consequences of alcohol. Not being able to find what he wanted, he decided to make it instead. Growing up on a farm near Stratford, Ontario, and spending many years in Toronto working in the food and beverage industry, Bob drew on his experience and began the journey to create Sobrii 0-Gin, Canada’s first distilled non-alcoholic gin.
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